Across time our creative output has given the UK weight globally with our constant appearance in films, cutting edge design, architecture, and music that continually push the boundaries. The UK is the 3rd largest exporter of creative goods amongst developed economies. With its creative footprint the UK has consistently been in the global public’s consciousness, spreading our brand and way of life across the world; and back home that translates into tangible economic benefits (~£90 billion a year).
But how long can that last? Emerging economies are home to 6 billion people, and have accounted for 80% of global growth since 2008. China has lifted 600 million people out of poverty in the last 30 years and now has a bustling middle class the entire size of the US population. With emerging markets becoming increasingly competitive, is our golden creative age coming to an end?