Our perception of creativity needs to change.
Organisations such as the DCMS, CIF and BOP Consulting are going a long way to put weight to the industry. It’s now time for our government not just to admit to their value, but to act on that information and invest in creative ecosystems. This can only be beneficial in the long run.
The creative industries already make up 5% of the UK’s GDP with little to no strategic direction. Imagine how it could grow (and in turn help support our economy) with a proper plan and a little support?