Deen Atger, Creative Project Manager, Ugly Duck
I organise different events, exhibitions and festivals throughout the year. I am mainly drawn to projects that engage audiences in new and dynamic ways. Whether it’s an interactive piece, a photograph or performance, I’m always questioning what a work will reveal in the context of my curation. I consider how will it resonate alongside other works, whether it will fit in with the theme of the festival and within a greater political and social context.
The aesthetic of the work matters, but it is not the first thing that I personally look at. I look for how the message is translated plastically and artistically. However, it is important that when I read an application, I understand how the work is going to look as well as all of the production details. Always be clear and don’t forget that the person reading has never seen your work. Good documentation is a bonus and it’s also important to mention how you would like your work to be presented. Be precise if you need a venue to provide anything.
Each applicant should think and reflect on why they are applying to a particular call out and not just apply to any. The originality of a proposal is key – in your application highlight how your work is different to others.