Mulling over what to share with your audience can be stressful. Don’t be afraid to showcase a variety of work (and have fun whilst doing so)! Avoid getting caught up with perfecting your Instagram grid – focus on what you like making/posting and let your images unfold organically.
Adopting this approach will allow for a more stress-free process, however, be mindful of incorporating too many genres within one page. If you cover a broad range of mediums in your practice, try to categorise them accordingly. This doesn’t mean limiting yourself; just bear in mind that homing in on what you love creating will often reap the most rewards and boost your commercial appeal.
Your social media channels can act as your CV. Take the opportunity to market your other services within your feed. If you supplement your income through teaching, workshops or coaching, share this information with your audience. It may not appeal to everyone, but you can rely on social tools to target specific individuals.