Getting attention for your competition

The imagery you share directly reflects you and the quality of what you have to offer. If you post bad imagery, they will ignore it, or worst still lose confidence in your brand. This is especially true if you are marketing your call to an audience that works in a visual medium.

Where possible, photography should be in focus, lit and aligned properly. Graphics should be balanced and impactful. All images should be cropped accordingly on the social media networks you are using. We’ve compiled a few tools below to save you time and money in making sure the imagery that you share reflects your needs.

The people you are targeting will scroll right past you unless they immediately understand what you have is of value to them.

Adding too much text or making the graphics complex will end up making the imagery look bloated. Using simple, striking imagery with minimal information, focusing on the one thing you want them to know will ensure you get their attention quickly. As each online medium (Twitter, Facebook, Instagram, Zealous..) resizes your image, keeping things simple means it is more likely you will be able to reuse your image without encountering cropping issues.

Sometimes the image accompanied by the right message is enough. However, including a short call to action on the image can lead to your audience understanding the offer quicker. e.g. “Submit Now”, “Closing soon”, “Voting Opened” or highlighting notable perks e.g. “Win £10,000” works well.

Be careful when you add graphics to images, since they may be cropped or shrunk and become unreadable on certain social media feeds. However, don’t panic, you don’t need to be a graphic designer to get it right. There are plenty of services to make your life easier in generating relevant images for your competition.

Using the right imagery may lead to more than just getting people’s attention.

Sharing past winners works, or current submissions gives your audience an idea of the type and quality of the application you are looking for; making each submission more relevant to you.