Why we should support emerging creative talent


Allow us to start boldly: Emerging talent is at the heart of our creative industry and the forefront of growth within our economy.

Artists, designers, filmmakers, architects, performers, photographers, musicians. Supporting emerging talent, whatever their discipline, is an investment in our future. It’s an investment in progressive, resourceful living, in the evolvement of problem-solving. It’s an opportunity to contribute to a generation of world-changing, rule-breaking professionals.


In a recent survey, more than 90% of MPs believed the UK creative industries are vitally important to the future of the UK’s economy. And it’s true:

  • The UK creative industry is worth £88b a year. We’ve seen a year-on-year growth of +5%, peaking in 2014 at 8.9%, a figure that doubled national average.
  • Between 2011 and 2015, the creative sector grew by 300k jobs, now accounting for 1 in 11 of all jobs and generating £9.6m an hour for the UK economy. And it shows no signs of slowing.
  • According to an independent review, it is estimated that the UK’s booming creative industries could be worth £128b to the UK economy by 2025, and help to create up to 1 million new jobs by 2030.

Local authorities who have invested in creativity have seen returns on their investment across multiple industries, including education, public health, tourism and jobs. Hull’s year as City of Culture has been a rip-roaring success. Over 500,000 visits took place to Hull’s museums and galleries within the first four months of 2017, an increase of over 500% year-on-year for Ferens Art Gallery and Hull Maritime Museum. (The Great North Exhibition is going to be electric!)

Image: PA Wire/PA Images

And it’s not only the economy that thrives. The UK places a huge amount of pride in its cultural and creative industries. Creativity is part of our identity. We are renowned for our content. Remember when Prime Minister David Cameron did a Q&A session with Chinese social media users? They asked him to hurry up with the new series of Sherlock.

When the world looks at the UK, our creative industry is something that continues to define us. So let’s give future generations the support they need, and remind the world that the UK’s creative talent is best in class, worth supporting, and open for business.

Sir Peter Bazalgette’s Independent Review of Creative Industries, Sept 2017
Creative Industries’ UK Creative Overview
Hull Daily Mail